Lesson List
Welcome – Day 2
Preparing for the second core day of training
0/1
Core teaching conclusion
Final exercise of the core teaching preparing students for stage two of the course.
0/3
1-2-1 Tutorial
Link and instructions for booking your 1-2-1 tutorial.
0/1
Lesson: Science of Persuasion
About Lesson

As a coach you will have influence over other people which you need to use ethically and with respect for the other persons autonomy. To be able to ethically influence requires integrity and honesty.

Principles of Ethical Influence

In this session we are going to consider six principles of creating influence in your practice.

Reciprocity

Be the first to give, this might be:

  • Service
  • Information
  • Concessions

Scarcity

Demonstrate what you are offering is of value through emphasising:

  • Genuine scarcity
  • Unique features
  • Exclusive information

Authority

Establish your position through:

  • Your professionalism
  • Industry knowledge
  • Your credentials
  • Being open about your weaknesses

Consistency

Ensure you start:

  • Small and build up
  • With your existing commitments
  • With openness
  • Respecting the autonomy of others voluntary choice

Consensus

Use the power of people through showing:

  • The responses of others to your offer
  • Past successes and testimonials

Liking

Make friends by uncovering:

  • Similarities
  • Opportunities for genuine compliments
  • Opportunities for co-operation
Exercise Files
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Lesson List
Welcome – Day 2
Preparing for the second core day of training
0/1
Core teaching conclusion
Final exercise of the core teaching preparing students for stage two of the course.
0/3
1-2-1 Tutorial
Link and instructions for booking your 1-2-1 tutorial.
0/1
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